DIRECTOR OF COMMUNITY ENGAGEMENT

The Director of Community Engagement will serve a dual role…

  • Will develop, oversee and support the community engagement and education activities of the Tulsa SPCA. In that role this person will serve as a liaison to school districts, program clients, volunteers and the community in general.  Activities will include, coordination of onsite and offsite programming (including tours), event scheduling and any future program development.  In addition, this position will promote a positive work environment that supports constructive working relationships between departments/staff.
    • Organizational Results expected include:
      • Providing strategic direction by developing a comprehensive plan to expand volunteer job opportunities, training, numbers, involvement and tracking at the Tulsa SPCA.
      • Developing and/or documenting a curriculum to use for education and outreach events.
      • Managing the structure, content, staffing and growth of a humane education program.
      • Seek out and increase the number of speaking and/or public outreach opportunities.
      • Supervise the Volunteer Manager, including establishing program goals, expectations and guidelines.
  • This position will work closely with the leadership team to assist in development and implementation of the Tulsa SPCA’s public relations and marketing plans and strategies.
    • Organizational results expected include:
      • Working closely with Tulsa SPCA Marketing Consultant to maximize impact and deliver a consistent message.
      • Working closely with Tulsa SPCA Marketing Consultant to develop and implement a Marketing / PR Plan.
      • Increase the visibility of the Tulsa SPCA in all sectors.

Primary Accountabilities:

  • Volunteer and Community Education:
    • For the following groups: coordinate onsite and offsite programming, ensure activities are scheduled properly and all parties are notified in a timely manner, act as a liaison.
    • Tours
    • “Regular” volunteers
    • Corporate Groups
    • Community and/or college groups
    • Youth groups
    • Community Service
    • Keep calendar, data, contact information and volunteer hours current
    • Handle requests for programming and schedule or decline accordingly
    • Coordinate all volunteer scheduling
    • Humane Education and volunteers
    • PAL program
  • Supervise the Volunteer Manger, Cruelty Investigator, Intake and Transport Coordinator, Adoptions Specialist and Community Outreach Volunteer and act as a liaison between all staff with regard to Volunteer and Community Outreach Programs and their involvement with other Tulsa SPCA departments.
  • Conduct meetings as necessary with relevant staff to address issues, needs or concerns.
  • Evaluate direct reports (paid and unpaid).
  • Promote positive, collaborative relationships between all constituents (staff, board, volunteers, other agencies and the public).
  • Develop and implement new programs.
    • Coordinate with other departments on completion and placement when necessary.
    • Ensure program design and implementation addresses program (and organizational) goals, objectives and outcome measurement.
    • Evaluate and report on program performance.
  • Stay current on trends in Volunteer Management and Humane Education, including technology, best practices and innovations in the Animal Welfare field.
  • Oversee the preparation of materials for volunteer training, programming and tours.
    • Develop and lead volunteers and management staff in this area – including developing volunteer job descriptions, documents, orientation materials, evaluations, presentations and all other related items. Make sure all legal and insurance requirements are met.
    • Work with other staff to address concerns they have in this area.
    • Ensure adequate supply of materials and supplies.
  • Oversee the tour program. Training, scheduling and execution.
    • Development of tours
    • Training for other staff and volunteers
    • Execution and scheduling of tours for the public
  • Assist in event needs, such as volunteer scheduling and check in. May be asked to work events. Fulfill need during events: check in, leadership/direction, and problem solving
  • Develop and submit budget request for this program area.
  • Track data for this program area.
  • Teach/present programs in the event of a sudden change or cancellation.
  • Other duties as assigned.
  • Public Relations and Marketing:
      • Assist with development, implementation and evaluation of annual communications plan.
      • Manage (in conjunction with contractors and vendors) the development, distribution and maintenance of all print collateral including, but not limited to newsletters, brochures and e-newsletters to raise awareness and generate funding.
      • Manage and enrich the relationship with all media contacts on a regular basis.
      • Work with vendors and contractors to coordinate all agency marketing, branding and messaging.
      • Represent Tulsa SPCA on TV, radio and print when ED is not available.
      • Serve as initial point of contact for media.
      • Manage the development and distribution of all TV, radio, print and digital advertising.
      • Track and measure the level of engagement of all communication.
      • Manage any recurring TV or radio appearances to promote Tulsa SPCA and/or our adoptable animals.
      • Assist with collaboration and partnership efforts between Tulsa SPCA and other shelters or organizations both for events and general relations.
      • Manage any non-fundraising direct mail campaigns.
      • Assist with event planning and execution.
      • Develop and submit budget request for this program area.
      • Work closely with development team to make sure PR and Marketing activities support their goals.
      • Other duties as assigned.

    Essential Functions / Key Competencies / Qualifications:

    • Demonstrate initiative, common sense application and problem solving skills.
    • Ability to make critical decisions supported by analysis and critical data-based decision making in a timely fashion.
    • Ability to develop “SMART” goals.
    • Strong attention to detail and good balance between task orientation and employee/people orientation.
    • Ability to work under pressure and in emotional situations.
    • Good with presentations and public relations.
    • Highly collaborative style. Experience developing and implementing communication strategies.
    • Excellent writing/editing and verbal skills. Ability to speak publicly and effectively deliver key messages is a must.
    • Ability to multi-task.
    • Relationship builder with flexibility and finesse.
    • High energy with maturity and leadership qualities. Able to be a unifying force.
    • Sincere commitment to work collaboratively with all constituent groups, including staff, board, volunteers, donors, etc.
    • Self-starter, motivated, able to create and implement new initiatives as well as improve current processes without constant supervision.

    Position Requirements:

    • Physical Environment
      • Work primarily in office setting.
      • Travel to area events/locations in year-round weather conditions.
      • Use of computer, keyboard, telephone, copy machines, and fax machines.
      • May be exposed to fumes or airborne materials.
      • Noise level is moderate to high.
      • May be working with and exposed to a variety of animals and animal waste.
      • Possibility of being bitten or scratched by animals.
  • Education/Experience
    • 4 year college degree strongly preferred. Will consider combination of college and work experience.
    • Excellent computer skills; which include a knowledge of Microsoft Office (particularly excel) required. Prefer knowledge of Adobe (including InDesign, Photoshop, etc.) and Volgistics and PetPoint would be an advantage.  Experience working with databases is strongly preferred.
    • Experience managing staff required.
    • Knowledge of website and social media design and maintenance.
    • Two years working in an office setting, preferably with past scheduling experience.
    • Good customer service skills.
    • Attention to detail and ability to track data.
    • Ability to work well in a team environment.